Deruiz E-Bikes and Alles-Rad join forces for first-class repairs!

Exciting news for all Deruiz E-Bike customers! We are pleased to announce our new partnership with Alles-Rad in Filderstadt, a trusted name in bike repair. This collaboration is an important step in ensuring that your Deruiz e-bike remains an exceptional experience not only on the road but also in the workshop.

Why we chose Alles-Rad

Expertise: Alles-Rad has a team of skilled technicians with years of experience working on a wide range of bikes, including e-bikes. They are well-versed in the intricacies of e-bike systems and are well-equipped to handle all repair and maintenance tasks.

Quality service: Alles-Rad is known for its commitment to delivering quality service. They take pride in their work and ensure that your e-bike is treated with care and attention to detail.

What you can expect

With Deruiz and Alles-Rad working together, you can expect a smooth process when it comes to servicing your e-bike.

E-Bike Schahl OHG

Deruiz E-Bikes: Online sales and local support at eBike-Haus.de in Leipzig!

Dear customers,

We are pleased to announce that Deruiz has entered into a partnership with local bike dealer eBike-Haus.de in Leipzig. As a Deruiz customer in Leipzig, you now have the opportunity to take advantage of eBike-Haus.de’s customer service.

Thanks to Deruiz’s online sales, we can offer you a wide range of high quality electric bikes. At the same time, we recognise the importance of local support and a physical shop. Therefore, as a Deruiz customer in Leipzig, you can visit the eBike-Haus.de shop for repairs, maintenance and other services for your Deruiz e-bike.

The experienced team at eBike-Haus.de is very familiar with Deruiz e-bikes and has the necessary expertise to ensure that your e-bike runs perfectly. As an authorised partner, they have access to original Deruiz spare parts and components, ensuring that only high quality original parts are used.

Whether your Deruiz e-bike needs an inspection, repair, maintenance or upgrade, the competent team at eBike-Haus.de is at your service. They offer expert service and ensure that your Deruiz e-bike stays in top condition.

Visit eBike-Haus.de in Leipzig for local service for your Deruiz e-bike. The friendly team will be happy to assist you and ensure that you continue to have an exceptional riding experience with your Deruiz e-bike.

We thank you for your support and look forward to serving you both online and through our partnership with eBike-Haus.de in Leipzig!

eBike-Haus

Elevate Your Urban Experience with the Deruiz x LIVALL Giveaway!

There’s an electric thrill in the air, and it’s not just because of Deruiz’s Mica E-Bike. In a unique collaboration, Deruiz and LIVALL have come together to offer a giveaway that seamlessly combines style, technology, and safety. If you’ve been looking to upgrade, here’s your chance!

Mica E-Bike Model by Deruiz: Far and beyond

Ebikes are the future of urban commuting. And Mica is not just another Ebike. This model is powered by a 80Nm mid-drive that, gives you well-balanced performance (80Nm mid-drive). Ride with powerful harmony on Ananda motor. The design from Deruiz creates moving elegance. Feel the pneumatic suspension on a smooth ride, and glide along comfortably effortless. Let’s try our new tech app too.
This time beyond with Deruiz model Mica.

LIVALL BH51M NSO Smart Urban Helmet: Make Your Urban Ride Safe & Enjoyable

Safety while cycling is paramount, but who said it couldn’t be stylish and entertaining? LIVALL BH51M NSO is the only helmet with Sound by JBL. Soundproof experience for music and calls. Now, you can take calls or listen to your favorite music without compromising your attention on the road. The helmet also boasts smart lighting ensuring you remain visible during nighttime rides. As the first brand to actualize patented Fall Detection & SOS Alert function in outdoor sports, LIVALL BH51M NSO has special sensors that can detect your fall when an accident happens. It’s a perfect blend of modern design with unmatched functionality. Dive deeper into the BH51M NSO URBAN features here.

Exclusive Giveaway: Take Your Chance!

To celebrate this collaboration, we’re offering you a golden opportunity:

  • Win a Mica E-Bike and a Smart Helmet
  • Secure a LIVALL BH51M NSO Smart Urban Helmet
  • Bag a stylish Deruiz Pannier

And remember, the more you participate, the higher your chances to grab these exceptional prizes. It’s a win-win situation!

This exclusive giveaway is a celebration of urban exploration, and you’re at the heart of it. Experience the synergy of the dynamic Mica E-Bike and the innovative BH51M NSO Smart Urban Helmet. Join us in this thrilling journey, participate, and stand a chance to redefine your urban rides!

Introducing Deruiz MICA and MICA-G – The First Mid-Drive E-Bikes in the Deruiz Lineup

Deruiz has launched its newest mid-drive electric bikes Mica and Mica-G. The Mica series offers an excellent combination of performance, value and functionality.

With its powerful 80nm mid-mounted motor, Deruiz delivers natural, responsive and  smooth power that mimics the feeling of an effortless day on a bike. The controlled kick-in of power allows riders to feel connected to the road while enjoying an extra boost from within. Mica easily handles hilly terrain. Whether you’re cruising on city streets or exploring off-road trails, the MICA will take you far and beyond in style and comfort. You can spend countless hours on Mica.

At the heart of a Deruiz MICA and MICA-G is a premium 48V 644Wh lithium-ion power battery that provides up to 100km range (at constant 100W battery power and 25km/h). Durable and reliable, this battery provides power to the motor for any adventure far and beyond.

The Deruiz MICA and MICA-G comes with an especially useful component, the ‘Rack Time’ rear rack. All ‘snapit-equipped’ accessories can be connected such as baskets and others. Mothers and Fathers can connect compatible seat systems for children any time if they feel safe to do so.

Such a design make the Mica series an ease for running errands or enjoying family adventures. The bikes features smooth rolling tires, hydraulic disc brakes, easy-to-use Shimano 9-speed gear shifters and an ergonomic riding position.

The clean and elegant design of the Mica e-bikes is based on durable construction. The tough 6061 aluminium frames feature an 75mm air suspension system to absorbs shocks and vibrations. Air pressure can be adapted facilitating a stable and controlled ride. Front suspension provide not only stable and comfortable ride, but also compensate road impact on longer rides.

The Deruiz Mica and Mica-G bring dynamic power, help you perform and bring long-term value. Their Ananda mid-drive motors, long-range rechargeable Deruiz batteries and user-friendly features make the new models a compelling option for commuters, weekend-warriors and casual cyclists. Deruiz provides an enjoyable and environmentally-friendly way to travel. Far and beyond.

DERUIZ Unveils Revolutionary E-bikes at 2023 Eurobike Show

Eurobike Germany, June 21, 2023 – DERUIZ, a leading electric bike manufacturer, wowed attendees at the 2023 Eurobike exhibition with their impressive lineup of new products. The brand showcased their latest designs in the trekking and SUV categories, receiving high praise from visitors.

One of the highlights of DERUIZ exhibition was the unveiling of their innovative SUV series, featuring the groundbreaking model called Lapis. 

This electric bike broke conventions with its exceptional design, including a 4-link soft tail frame inspired by mountain bikes. The step-through design of the front frame, coupled with meticulous welding and internal alignment, added to the bike’s visual appeal.

Equipped with a powerful 110Nm torque Ananda M100 mid drive motor and a high-capacity 644 Wh battery, Lapis boasts an impressive range of up to 100km. 

The bike’s front and rear shocks utilize RockShox air technology, while a liftable air pressure seat tube and 10-speed gear enhance the overall riding experience. Lapis quickly emerged as the star model at the EUROBIKE show, capturing the attention of enthusiasts.

In addition to the SUV series, DERUIZ introduced the classic yet innovative Mica-G and Mica models in the trekking category.

Mica-G, the comfortable electric vehicle designed for urban commuting, features a classic step-through frame for easy mounting and dismounting. 

With its chain cover and sturdy fenders, riders can stay clean and protected from chain grease and mud. The bike also includes a racktime rear hanger capable of supporting up to 25kg, making it convenient for carrying shopping baskets and hanging bags.

Powered by the Ananda M81 mid drive motor, providing 80Nm of torque, and a removable 644 Wh battery, Mica-G offers an impressive range of up to 120km. Its ergonomic mid motor position ensures a balanced and efficient ride.

Mica, the sibling model to Mica-G, shares a similar design, featuring a classic frame with internal alignment for a clean and minimalist aesthetic. 

With its lockable shock fork and Schwalbe Marathon 28*2.0” tires, Mica is ideal not only for city commuting but also for short weekend adventures in nearby forests.

Both Mica and Mica-G come equipped with the Ananda M81 mid drive motor, a 644 Wh removable battery, and a 9-speed gear. Priced attractively at 1999 Euros, these models offer exceptional value for riders seeking a fresh and affordable option in the Trekking range.

 

All three models showcased at the exhibition will be available for purchase soon and can be reserved on DERUIZ official website. For real-time updates on EUROBIKE and to join discussions on the new models, follow DERUIZ on Instagram and join their Facebook group.

 

For media inquiries and more information, please contact:

 

DERUIZ Germany GmbH

Email: [email protected]

Everything you need to know about a lithium battery explosion

Why does the lithium battery explode and catch fire?

Electric car fires and lithium battery explosions have become increasingly common in recent years, but does this mean that lithium batteries are unsafe? Military conventional power submarines that use lithium battery technology have no problems. However, because technology does not represent the product and its quality, we should focus on the issues that led to the fire of electric vehicles.

A lithium battery is made up of positive and negative electrode layers, electrolytes, diaphragm, and other thin sheets that are rolled or pressed together, and even minor damage to this structure will result in a fire.

The thermal control of the battery is the direct cause of lithium fire and spontaneous combustion of the battery. The term “thermal control” refers to an internal short circuit caused by various stimuli, which causes the internal temperature of the battery to rise by thousands of degrees, flammable electrolytes to boil and be ejected, and to burn upon contact with air.

Short circuits are currently caused by three main factors: mechanical, electrochemical, and temperature control.

In mechanical control, the most common causes are battery extrusion, external impact, or needle damage, which will result in a battery diaphragm puncture, structural damage, or shell damage, which can easily lead to electrode short circuit or electrode exposure, direct connection of positive and negative electrode plates, and internal short circuit, releasing enormous heat.

Poor battery quality is a major cause of electrochemical loss of control. At the moment, a large portion of the market for electric vehicles with spontaneous combustion is due to the aging of the lithium battery or the battery itself being unqualified, which is caused by an internal short circuit. This situation usually occurs without warning, and it is virtually unstoppable once the signs of spontaneous combustion are discovered.

The debris and burrs attached to the internal negative copper plate of the aging battery exceed the standard. During the charging and discharging of a battery, a large number of copper metal fragments and burrs are mixed into the electrolyte, which can easily puncture the diaphragm, resulting in an internal short circuit. This is why manufacturers should be wary of using recycled batteries for secondary sales.

In electric vehicles, excessive charging and high current fast charging are the “culprits” of electrochemical control.

When the electric car uses an inappropriate charging pile, charging pile, charging pile may output a lithium battery current, inside the battery, the battery is too fast, lithium ions on the surface of the negative formed like branches, and the branches like fine and hard, when the branches grow to a certain length, will poke the diaphragm induced short circuit.

Furthermore, because of the battery resistance, the battery will generate a lot of heat during the charging process. Although the protection device in the lithium battery can protect against overcharging to some extent by detecting voltage. However, if the overcharging time is too long and the voltage remains too high, the lithium-ion battery is prone to dendrite short circuit, causing the temperature and pressure of the lithium battery to rise, light causes the battery drum pack to fail, and heavy causes the internal short circuit.

The main reason for temperature being out of control is that lithium batteries are very afraid of heat.

When lithium batteries charge and discharge at high temperatures, positive and negative electrode and electrolyte additional reaction, release oxygen and additional heat, and multiple heat impact, it is easy to cause the diaphragm to melt, cause chain chemical reaction, cause battery explosion combustion, and a large area of short circuit.

In the summer, if the battery is charged in the hot sun without adequate heat dissipation, it is easy for the battery to overheat and catch fire. Battery deflagration is extremely dangerous, even fatal, so battery manufacturers have devised numerous methods to protect the batteries. Since the explosion of the Samsung NOTE7, the use of lithium batteries has shifted primarily from lithium-ion batteries to lithium-ion polymer batteries, with lithium batteries containing flammable liquid electrolytes.

We learned in our lithium battery supply enterprises that the brand stores in the brand selection are Samsung, LG, and other brand cells with high quality and a high-quality guarantee. Electric cells and BMS systems make up the majority of a lithium battery. The cell is designed with a safety valve to ensure safety, and the BMS system is responsible for cutting off the circuit when the battery is operating abnormally. To ensure safety, the lithium battery shell will also be subjected to vibration and drop tests, high and low-temperature impact tests, and overcharge and discharge protection tests before leaving the factory.

A qualified 48-volt lithium battery will typically cost more than $250, and overpriced lithium batteries may lack the necessary safety guarantee.

There are only two ways to learn about ultra-low-cost batteries. The first is the use of raw materials and recycled batteries, and the second is to reduce production costs. Because so many batteries can be disassembled, reprocessed, and reused, the cost of the battery is extremely low. More importantly, the production of lithium batteries for the environment and equipment requirements are extremely strict, and the investment in this part is very large. When there is no such equipment and environment, it is possible to produce lithium batteries, but the quality or safety of the lithium battery production cannot be guaranteed, but the cost is low.

How to minimize the accident risk

According to the structural characteristics of lithium batteries, the battery charge will discharge lithium-ion migration, embedded physical and chemical process, even normal use process will produce heat, in some abnormal use (overcharge) heat will be very large if the heat cannot be sent out in time, will lead to battery temperature rise, when heating up to a certain extent will damage the battery structure, make the diaphragm melt, cause a short circuit, produce a lot of heat

At this point, the electrolyte, solvents, and other substances inside the battery will undergo chemical reactions, generating a large amount of heat and gas, raising the internal temperature of the battery and increasing the pressure. When the battery’s pressure relief valve cannot withstand the pressure, it will emit combustible gas, high-temperature combustible gas mixed with oxygen in the air, causing it to catch fire or explode.

In terms of the fire-fighting process, we extinguish the open fire outside the battery, but even if the open fire is extinguished, the chemical reaction inside the battery continues. If the chemical reaction is not stopped, the battery will quickly re-ignite, explaining why the battery fire is uncontrollable. So, the first order of business is to extinguish the outside fire while allowing the battery to cool quickly. When the temperature drops, the reaction speed slows, or the chemical reaction is terminated.

The charging bank, for example, belongs to a single battery and is a reasonable way to use water during spontaneous combustion. Water not only extinguishes the gas phase fire but also cools the battery, causing the chemical reaction inside the battery to stop. However, if a large battery pack module, such as those found in electric vehicles and energy storage stations, catches fire, it is best to use non-conductive fire extinguishing agents that can quickly extinguish the fire and cool the battery.

To deal with a lithium battery fire, determine the rescue method based on the specific location, scene, and fire object. If an open fire occurs while using a lithium battery purchased from our store, we recommend that you flee immediately, dial 911, and isolate the surrounding combustibles. If you only see smoke early in the accident, call 911 with a large amount of water or a water-based fire extinguisher 911 so that professionals can assist you.

If the lithium battery catches fire while charging, make sure to turn off the power first! Then, pour water on the lithium battery from a distance of more than a meter. Pour enough water into the lithium battery to bring it to a halt.

Furthermore, even if you stop watering after the lithium battery fire has been extinguished, you must wait several hours to ensure that the lithium battery does not catch fire again before handling the battery with glue gloves. Be cautious, do not touch the battery, do not allow yourself to come into contact with the lithium battery during the firefighting process, and avoid coming into contact with the firefighting water to avoid water conductivity. To extinguish the lithium battery fire, use a water-based fire extinguisher in the same manner as described above.

It should be remembered that a lithium battery fire is extremely difficult to extinguish, so if there is a fire extinguisher nearby, no matter how to wave, temporarily control the fire, and then a lot of water to cool down. Furthermore, keep in mind that the smoke from a lithium battery fire is toxic; avoid inhaling it!

How to self-inspection

Before leaving the factory battery, regular manufacturers will undoubtedly perform a series of quality checks on lithium-ion battery packs. What if we, as lithium-ion battery pack users, want to detect the quality of some lithium-ion battery packs around us?

The battery inspection can look at two pieces of information: the voltage and the starting current. And the inspection is best performed on a cold car (better overnight). For example, a 52V lithium battery pack, where the voltage value must be greater than 40.5V; if it is less than 40.5V, you should be prepared to say goodbye to this battery. Voltage inspection, the friend’s owner can do it themselves, take a universal meter, in the battery positive and negative poles on the line.

Although the beginning of the current inspection is a relatively professional point, we still recommend that you go to professional maintenance and testing locations. However, under normal conditions, the starting current does not vary with battery life, so as long as the cold battery car voltage is greater than a certain value, there will be no noticeable impact on your car.

There is also information on the internal resistance and discharge current. If you have the necessary tools, you can test the internal resistance and maximum discharge current of a high-quality lithium-ion battery. The internal resistance of a high-quality lithium-ion battery is very low, and the maximum discharge current is very high. The old battery has a low cost and a high internal resistance, which is the primary cause of heat.

Using a multimeter with a 20A range, directly short-connect the two electrodes of a lithium-ion battery; the current should be around 10A, or even higher, and should be able to be maintained for an extended period, indicating a good lithium-ion battery pack. If a professional battery internal resistance tester is not available, it can be detected using an ordinary multimeter to measure the number of empty and loaded cells. Internal resistance = (empty load-load volt) / load is the formula for internal resistance. For example, the normal internal resistance of the 48V lithium battery set sold in the store is approximately 135-165 ms, and we will perform a thorough inspection before selling.

Although the battery service life of an electric bicycle is typically 800~1000 cycles, there will be no obvious early symptoms prior to failure or death. The direct performance could be that the electric vehicle does not start smoothly overnight or that the battery is incapable of storing electricity.

It should be noted that any explosion or spontaneous combustion accident has a specific precursor, such as an explosion, the battery will start the first bulge, which is the gas of electrolyte decomposition. There will also be smoke as a result of spontaneous combustion.

Notes for daily use

1. Reasonable charging and avoid overcharging

When charging, connect the battery plug first, then the power plug, and keep in mind that the charging time should not be too long.

2. Choose the electric vehicles and battery products of regular manufacturers

Purchasing electric bicycles or batteries through formal channels, regular manufacturers of electric vehicles and battery products have frequently carried out strict safety tests, providing greater security assurance. Non-standard electric vehicles frequently have issues with the battery and circuit connection, and there are significant safety risks during charging and use.

3. Do not modify the electric vehicles privately

Purchasing electric bicycles or batteries through formal channels, regular manufacturers of electric vehicles and battery products have frequently carried out strict safety tests, providing greater security assurance. Non-standard electric vehicles frequently have issues with the battery and circuit connection, and there are significant safety risks during charging and use.

4. Use the original charger equipped with electric vehicles

Original chargers are designed to work with the battery’s charging and protection functions, and third-party chargers’ lack of guarantee in this regard can lead to battery damage and safety accidents.

5. Try to choose the unified configuration of charging and parking locations

When charging and parking electric vehicles, try to select a unified configuration with high safety guarantees, and avoid charging in an indoor environment such as a stairwell, corridor, or room.

6. Avoid direct battery exposure to the sun

High external temperatures can easily affect the heat dissipation of the lithium battery, resulting in an excessively high internal temperature inside the battery, causing the diaphragm to melt through and short-circuit. As a result, the battery should be kept away from direct sunlight and away from high-temperature heat sources.

7. Change the aging battery in time

In the course of our daily driving, we should try to avoid bumps and collisions while also keeping an eye on the appearance of the battery, paying attention to the use of the time limit, and if there is timely maintenance and replacement.

How Much Does It Cost to Buy a Bicycle?

Five reasons to boost a new wave of bicycle price hikes

Do you intend to spend your year-end bonus on a new bike? The bad news is that, given the current trend, you may need to save even more money. The world is in an unusual state right now, which could mean that hard-earned private money may not even be enough to purchase a bike. Continue reading to find out how everything from a coup in Guinea to port congestion will affect the cost of a bicycle.

1.Labor costs in Taiwan continue to rise

Labor costs for bicycle manufacturing are expected to rise as Taiwan, China raises the minimum wage by 5.21%. Taiwan’s minimum wage has risen every year for the past six years, but this year’s increase is the largest in 15 years. The monthly minimum wage will increase from NT$24,000 to NT$25,250 (US$899.42), while the hourly rate will rise from NT$160 to NT$168 (US$5.98), with the changes taking effect from January 1, 2022. According to Taiwanese media reports, the policy is expected to benefit 2.1 million households.

It is most important to note that, if not all, workers in bike factories will not be paid the minimum wage, but there will be pressure to keep wages competitive as the minimum wage rises. We’re glad to hear that the workers who make our bikes are being paid more fairly, but this almost certainly means that the costs will be passed on to the end-users of the bikes. Of course, labor costs are only a small portion of the total cost of a bike, but the price must be reflected.

2.The cost of raw materials is still rising

As the cost of raw materials rises, so do the prices of bike-making materials, particularly aluminum. The chart below shows that aluminum prices have risen to their highest level in 13 years in the last 12 months – the last time aluminum prices were this high was during the 2008 financial crisis.

So, what’s the deal with it being so high? Prices are being slashed on both ends. On the supply side, unrest in Guinea, one of the world’s largest bauxite producers, as well as the shutdown of refineries in Jamaica and Brazil, have made the sourcing of bauxite more difficult. Furthermore, China, which accounts for 57% of global copper production, is slowing production growth due to strict environmental policies. Aluminum is also being used in electric vehicles and renewable energy, two rapidly growing industries, which is driving up prices even further.

Lithium battery raw material prices have risen by 200 percent which is an important component of electric bicycles. The cathode material, which includes lithium carbonate, lithium hydroxide, and others, is the most critical raw material for lithium batteries. The ex-factory price of battery-grade lithium carbonate and lithium hydroxide has more than doubled since 2020.

From a demand standpoint, global new energy vehicle sales from 2012 to 2021 are on an upward trend. While demand for power lithium batteries is growing rapidly, raw materials are in short supply. Because the world’s lithium, cobalt, and nickel resources are concentrated in Chile, Australia, Argentina, Bolivia, and other countries, and are monopolized by the mining group’s head. 2020, as a result of the COVID-19,

raw material enterprises failed to meet their expansion targets, resulting in a shortage of raw material imports, with supply remaining relatively tight. The current state of raw material procurement for lithium battery enterprises is “one good are hard to find.” Many raw material manufacturers have orders for the coming year.

Aluminum and battery prices aren’t the only ones that have suffered. During the “Amazon Effect,” cardboard prices increased 1,000% to a record high in 2021, and prices for steel, magnesium, and other materials are experiencing a similar surge. Consumers and retailers are putting pressure on bike brands to keep prices stable, but they can only afford so many price increases. We expect manufacturers to adjust their e-bike margins and cost prices if raw material prices continue to rise.

3.Freight costs have become “sky high”

We’ve discussed a lot about how the current rise in shipping costs is affecting the industry. Events ranging from the EverGiven shutdown to container shortages have resulted in record shipping prices, and major brands have publicly stated that this has had an impact on their bike prices. We’ve even heard that major brands are beginning to hire warehouses in the Far East to store inventory until freight space becomes available.

Fortunately, the cost of bulk shipping appears to be decreasing. According to Bloomberg, freight rates for a 40-foot container on the Shanghai-Los Angeles trade route fell nearly $1,000 last week to $11,173, a drop of 8.2% from the previous week and the largest one-week drop since March 2020. However, as the chart below from the Financial Times shows, current prices are still higher than previous levels.

However, we may not be out of the woods yet, and there is still a lot of uncertainty surrounding these figures. This could be due to a temporary drop in prices caused by lower productivity during China’s Golden Week, and there are fears that Black Friday/holiday demand before the end of the year will cause costs to rise again.

4.Lead times are still long

One of the hot topics in the bike industry this year is delivery time, and you won’t be surprised to learn that it’s still a problem. In a recent statement, Knolly CEO and Chief Engineer Noel Buckley (Noel Buckley) stated, “Most mainstream components in the bicycle industry currently have lead times over 600 days.” This is complicated further by the fact that many of our OEM suppliers and specialty manufacturers source raw materials for more than 350-400 days. Purchase orders must be placed 24 months in advance to all suppliers in today’s climate; Knolly’s procurement team is prepared to assist us in 2022 and 2023. Deruiz‘ve already begun placing orders for 2024, which seems crazy, but that’s the game we’re all playing right now.”

If a company has to wait nearly two years for a product, it has a lot of cash piled up in inventory, which could be used to increase sales or price products more competitively. Some brands are also said to double or triple their purchases to ensure they have as much inventory as possible or to deal with suppliers who are unable to ship on time. If a company’s money is locked up in stock purchases for an extended period, it will have to look elsewhere to fund R&D, marketing, and other areas. One method is to inflate its current stock price.

5.There’s a lot of pent-up demand

The reservations, the lines, the waiting… It’s self-explanatory. A lot of people aren’t getting what they want this year. Prices will continue to rise as long as people continue to buy.

DERUIZ – To the Path of Innovatio

With enthusiasm and determination, the two founders of the Deruiz plunged into the electric bicycle industry in 2009. At that time, electric bicycles were still a new product in the market, and building them was seen as an unexplainable luxury, a dangerous leap in the dark, something that squandered wealth without making a profit. But with their vast experience, determination, extraordinary courage, and innovative spirit, the two founders built the factory into an industry benchmark.

From the year 2010-2020, opportunities and challenges coexist, the economic environment is becoming increasingly complex, and with the rise of global anti-trade and anti-globalization forces, the EU passed the Anti-Dumping Investigation Act in 2017. As a company with an international strategy, the difficulties are obvious and we have been greatly affected. It was at this time that we resolved to build our brand, DERUIZ, to overcome the difficulties and create better products through the power of openness, cooperation, progress, and innovation.

In 2020, COVID-19 ravaged the world and severely impacted the world economy. It was a year full of fear and anxiety, but also a year that embodied resilience and fearlessness, and there is no simple way to summarize its full picture. Medical supplies have been depleted, lives have been lost, cities have shut down and our world has come to an abrupt halt in the face of the sudden onslaught of the virus. New products LAVA and AMBER, which were set to be launched for the first time last year, were forced to be postponed.

As the global epidemic enters its second year, the fight against it remains difficult. We are still facing problems such as shortages of raw materials. After a year of difficult adaptation and recovery, we have made fuller preparations for this release of the two bicycles. We improved our raw materials and technology and adjusted our online sales strategy and new media operations to accommodate the changing lifestyles of people as a result of the epidemic norm.

Coronavirus has profoundly affected the course of human development. We have grown through reflection,exploring the connections between individuals and communities, humans and technology, the present and the future. Our aspiration and pursuit for a better life have not changed, and the wheel of history of peaceful development and win-win cooperation continues to roll forward. DERUIZ adheres to the concept of the common future of mankind and is committed to becoming a people-oriented company that takes the protection of the earth as its responsibility and provides customers with high-quality electric bicycles.