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About us
We want to inspire people
to ride an e-bike.
Welcome to Deruiz E-Bikes – into the future with green energy.
We build modern E-Bikes With elegant design, high-quality workmanship, and robust construction. Our goal is to enable people to go further than ever before – more comfortably, flexibly, and independently.
Our motto:
This time, beyond.
We are Deruiz
Our story goes further.
We have ten years of experience in bicycle development and production. Every Deruiz e-bike is manufactured in our own assembly plants. By controlling every step of the production process, we ensure consistent quality – see for yourself.
What we stand for
Passion is our driving force.
We see ourselves not only as manufacturers of E-Bikes...but as a brand that understands e-bikes from the ground up. We want to get to know our customers better, understand their needs, and support them in the best possible way.
This attitude shapes us as a green and sustainable brand: For us, cycling means more than just transportation – it's a way of life.
As a manufacturer, we take responsibility. As a team, we listen, learn, and support our customers.
Our motto
This time, beyond.
What does that mean? It means: "I dare – this time I'll go further than before."
For us, “This time, beyond” is a call to action. We want to make you feel: “I can do this.”
Our E-Bikes and our services are designed precisely for that – so that you can enjoy new experiences and progress a little further on every journey.
Our Philosophy
Deruiz gets people on e-bikes.
Since our founding, we have followed one principle: Those who want to remain in balance must keep moving.
Everything that brings us closer to this goal is part of our journey. Every measure that brings us closer to our customers is a step in the right direction.
We love movement – it inspires us to stay active. Together, we want to create balance, build trust, and shape a sustainable future. We look forward to this journey.
This time, beyond.
Our promise
Your well-being is important to us.
Our goal is to be there for you. If you have questions or ideas, we'll listen and respond. We are developing our E-Bikes and our service with your needs in mind.
We learn from you and use our knowledge to support you in the best possible way.
Deruiz is meant to be your companion and inspiration.
Deruiz – Milestones in our development
The beginning of a clear vision
The beginning of a clear vision
Deruiz was founded by a team of experts who believed early on in the future of electric mobility. We previously manufactured for international brands in China, Vietnam, and Poland.
With the founding of our sales company in Stuttgart in 2018, we are bringing our own brand closer to European customers – with the aim of offering high-quality products. E-Bikes to enable this under fair conditions.
Our guiding principle still shapes us today: “This time, beyond.”
The first in-house model: Amber
The first in-house model: Amber
With Amber, we present our first Deruiz e-bike – a compact 20x4.0 folding bike that quickly gained attention across Europe and North America. The model combines powerful technology with smart mobility and became one of the most popular bikes in its segment.
Lava releases new energy
Lava releases new energy
The Lava model, with its 26-inch tires and powerful engine, perfectly captures the spirit of a young, urbanTarget audience. Frequently sold out, LAVA becomes a symbol for robust, direct and uncomplicated e-mobility.
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2022
Focus & Quality Assurance
Focus & Quality Assurance
Due to stricter regulations, we are aligning our entire development process with the German market.
Our preview of Quartz and Marble Two city models are created that meet the highest safety requirements – without increasing the price.
Every optimization follows our inner compass: More quality. More control. More deruiz.
Growth, rebranding & test winner
Growth, rebranding & test winner
• Introduction of a new corporate design
• Relocation to Mönchengladbach to optimize logistics
• Market launch of Mica, Mica-G and Lapis
• ADAC rating Quartz Awarded best e-bike under €2.000 in 2024
• Over 6.500 units sold
The ADAC confirms what our customers already know:
Deruiz builds E-Bikes, which are convincing – technically and in everyday life.
The first Deruiz showroom
The first Deruiz showroom
In Mönchengladbach, we are opening our first showroom and presenting our complete model range. New to the program: Quartz SUV, an ultra-lightweight 12,5 kg e-gravel bike, as well as the urbanTurmali – all examples of our pursuit of precise engineering.
European quality, new Select series
European quality, new Select series
We are expanding our network to over 100 specialist retailers in Germany.
Our preview of Mica Pro Select and Dolomit We are launching two models that set new standards in technology and manufacturing quality – with 110 Nm, ZentriDrive technology and production in Poland that follows European standards and makes optimal use of our global supply chain.
Our goal remains unchanged: We will improve every day.
Deruiz continues to grow in Europe
Deruiz continues to grow in Europe
We are opening our second showroom in Heidelberg – one of the most beautiful cities in Germany. From here, we will strengthen our proximity to customers and partners throughout Central Europe.
Our promise remains clear:
“At Deruiz, people are at the heart of everything we do. Every innovation is created for one goal: a better, smarter and fairer e-bike experience.”
